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Multimedia Site Development    
TBL Media, Inc. Success Story

Lokey Infiniti (www.lokey-infiniti.com)

The Industry

A new car Dealership featuring new high performance luxury Automobiles

The Customer

Lokey Infiniti is a New Car Dealership that specializes in the Sales and Service of new Infiniti luxury performance cars and sports utility vehicles (SUVs). A Division of Lokey Motor Company, Lokey Infiniti is committed to delivering exceptional service, from the minute you enter their Showroom or Web site, throughout the life of your vehicle and beyond.

The Challenge

TBL Media was challenged to redesign an existing website that was not serving the purpose of inspiring online shoppers of new luxury and performance vehicles to visit the Lokey Infiniti Showroom. The new website design needed to provide an exciting online shopping and buying experience for potential new luxury and performance automobile buyers. TBL Media needed to create and provide Lokey Infiniti with a comprehensive website that would appeal to, and entice buyers to visit the Lokey Infiniti Dealership Showroom, and, incorporate many powerful promotional and inventory control functions.

The Solution

In order to capture the attention of web visitors and create an exciting showcase for the Infiniti cars and SUVs offered by Lokey Infiniti, TBL Media created a number of Macromedia Flash Movies; a dynamic intro movie, and several Flash mini-movies showcasing the different automobiles and Sports Utility Vehicles. Then TBL Media developed the website proper using HTML, Active Server Pages (ASP), Cascading Style Sheets (CSS) and JavaScript. The all-encompassing inventory management database was developed with Microsoft SQL Server 2000. TBL Media designed the backend functionality of the website with the goal of providing the Lokey Infiniti Management Team the ability to fully administer their extensive inventory, promotional materials, and, website content.

The Overview

The new TBL Media designed www.lokey-infiniti.com is now a website that reflects the quality of the Lokey Infiniti Dealership and generates new car buying excitement. The adrenalin pumping Intro Movie is so effective for the website that Lokey Infiniti is now using it in their television commercials.

TBL Media, Inc.
304 S. Belcher Road
Clearwater, FL 33765
Tom Nguyen
Chief Technology Officer
tom@tblmedia.com

Main: 727-531-4848 / Toll Free: 866-825-5556 / Fax: 727-724-9599

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